March Small Business Spotlight: Southern Baked Pie Company

March Small Business Spotlight: Southern Baked Pie Company

By: Southern Hospitality Company

There’s something incredibly special about a homemade pie. The golden crust, the warm filling, and the love baked right in – it’s a treat that speaks to nostalgia, comfort, and tradition. That’s exactly what Southern Baked Pie Company, founded in 2012, has been bringing to kitchens across America. What started with a modest $400 investment and a rolling pin in a small kitchen has now blossomed into a beloved bakery with multiple locations and nationwide shipping. This month, we’re thrilled to feature their incredible journey, mouthwatering pies, and the spirit of Southern hospitality that infuses every bite.

From Humble Beginnings to a Nationwide Success

Southern Baked Pie Company was born out of one woman’s love for baking and the encouragement of her family. Amanda Wilbanks, the founder, discovered her passion for pie-making in her own kitchen after learning the delicate art of pie crust from her mother-in-law. What started as a hobby quickly turned into a business when Amanda’s husband, seeing how much her friends and family loved her creations, suggested she start selling them.

Her first pies were sold at a local craft fair, and within months, demand grew faster than Amanda could bake. It wasn’t long before her home became a bustling mini-bakery, and the first official storefront opened in Gainesville, Georgia. Today, Southern Baked Pie Company has four retail locations, a thriving e-commerce platform, and pies that are shipped nationwide.

The Secret to Southern Baked Pie’s Success

So, what makes Southern Baked Pie Company’s pies stand out from the crowd? According to Amanda, it’s all about staying true to classic Southern flavors, using high-quality ingredients, and making everything by hand. Their signature all-butter crust is the key to their pies’ flaky, melt-in-your-mouth texture, setting them apart from the competition. “There’s something about pie that’s nostalgic, comforting, and truly special,” Amanda shares. “I wanted to bring back that feeling of tradition and togetherness.”

What truly sets Southern Baked Pie Company apart is their unwavering commitment to the craftsmanship behind every pie. Each one is made from scratch, with no shortcuts taken. Amanda and her team focus on preserving the time-honored techniques that make each pie a labor of love—from hand-crimping the crust to carefully layering the fillings. It’s this attention to detail that ensures every pie not only tastes incredible but also carries the warmth and care of being made by hand. The pies themselves are filled with a commitment to quality—real butter, fresh fruit, premium chocolate, and hand-selected nuts. No preservatives, no fillers—just honest, homemade goodness. From the famous Caramel Pecan Pie, which won the Flavor of Georgia award, to savory delights like Chicken Pot Pie and Pot Roast Pie, Southern Baked Pie Company has perfected the art of creating pies that bring joy to everyone who takes a bite.

Shop Pies HERE

Building Community, One Slice at a Time

If you haven’t already fallen in love with them, Southern Baked Pie Company strives for deep connections with their customers. “Food is a universal connector,” says Amanda. “I love creating something that brings people joy.” Whether it’s celebrating a birthday, comforting someone going through a tough time, or making a weeknight meal feel special, their pies are there to create meaningful moments.

One of Amanda’s favorite stories came from a woman who was in labor but made sure to stop by Southern Baked Pie to grab pies for her doctors and nurses. The pie became a part of the celebration, with the woman even bringing her newborn back to introduce her to the team. “That’s what it’s all about—creating memories that last a lifetime,” Amanda says with a smile.

At the heart of their success is the community they’ve built. From their personal relationships with regular customers to their social media engagement, Southern Baked Pie Company makes a point of connecting with people. They even have a VIPie program where customers can get early access to new flavors and special promotions.

The Future is Sweet

As Southern Baked Pie Company looks to the future, they’re planning big things. “We’re working on franchising and expanding our retail footprint so more people can experience our pies in person,” says Amanda. And if you’ve been dreaming of something extra special, they’re constantly coming up with limited-edition, small-batch pies that are as creative as they are delicious.

Their curated gift boxes, like the Southern Supper Box and New Baby Gift Box, are designed to make life easier and more delicious, whether it’s sending a comforting meal or helping out a busy family. Southern Baked Pie Company is all about bringing people together, and their gift boxes are the perfect way to share a little piece of Southern hospitality.

Amanda’s ultimate dream for Southern Baked Pie Company is to make it a nationally recognized brand while staying true to its handmade, small-batch roots. And based on their unwavering commitment to quality and customer connection, it seems that dream is within reach.

We are always looking for new businesses to feature each month!

If you know of a small business that would love a spotlight on our site, email Collaborations@SouthernHospitalityCo.com